Our goal for the rebrand was to create a brand identity that felt professional, approachable, and trustworthy — helping ease any nerves their audience might have when choosing a dentist. We also introduced a subtle varsity-inspired edge to give the brand a distinctive, confident feel.

For the color palette, we chose a combination that stands out within the dental industry while remaining inviting and approachable. The typography features premium fonts that give the brand a clean, polished look across print materials, social media, and their website.

In the logo design, we leaned into the varsity concept, incorporating a crest and creating multiple logo variations. These adaptable options will support their marketing efforts and strengthen brand recognition across all platforms.

Before starting their rebrand, Currituck Dental shared that their existing brand didn’t feel right. The butterfly logo felt random with no real connection to the business, and the typography and color palette came across as predictable and uninspiring. They wanted a brand that struck the perfect balance between professional and approachable — one that positioned them as the leading dentist in their community and made them proud to promote their practice.