The Results
- Her brand now feels cohesive with her personality, goals, and marketing direction.
- Her website viewers are now able to see all of the amazing offerings Mirella has to offer and can easily navigate to the specific one they are looking for, further increasing conversions for Mirella.
- She has a brand and website that she is excited to show off as she continues to scale her business.
Game Plan
- We started her project with a complete rebrand. While her current branding was a great start, she was ready to take her brand to the next level with a rebrand. Her branding goals were to showcase her as an industry leader and differentiate her from others in the beauty space. Through strategic fonts and colors, we nailed the vision she had in mind.
- She invested in professional brand photos to help with the overall feel of her new branding and website redesign, as well as help her marketing efforts online.
- For her redesigned website, we wanted a clear layout that showed all her offerings and resources without overwhelm. We also shifted the copy messaging to better promote her brand and offerings. Each offering had a completely redesigned page to highlight the different parts of her business. For example, we designed her workshop page with a revamped layout to showcase why people should join and change their careers.
Challenge
- Her website was not user-friendly, which led to a high bounce rate
- There was no brand presence that represented her business
- The website looked like a blog, when her actual desire was to showcase multiple cool facets of her business like her online course, podcast, resources, and workshops
See live website
See live website
Mirella Manelli
Mirella Manelli has turned her career as a salon owner into an education empire in the beauty industry. She shares her 20+ years of expertise on her podcast, Hair B&B, and also teaches new skills through her courses and programs. As a leader in the hair business, she is helping to pave the way for next generations of top hair stylists. Through custom branding and website design, we were able to make sure her expertise was reflected in how she’s presented online.
Services
Essential Branding
Custom Wordpress Website
“Working with Chantelle was amazing! From day one, she understood my vision and transformed my branding and web design ideas into something extraordinary. Chantelle's creativity and expertise are top-notch, and she took my ideas and concepts to a whole new level.
The website? It's simply stunning! Chantelle managed to capture the essence of my brand perfectly, creating a design that is fun, sleek and user-friendly. Every detail is thoughtfully crafted, and it truly reflects my brand's personality.
What made the experience even better was Chantelle's professionalism combined with her friendly, approachable demeanor. She was always open to feedback, ensuring the collaboration was smooth and enjoyable. Her passion for her work is evident in every aspect of the project.
I'm thrilled with the final result and highly recommend Capri and Rome for anyone seeking exceptional branding and web design services. Literally the day I announced my new website launch, my user retention increased and I converted sales just because my site is now user friendly. Chantelle, you're a superstar! Thank you for making my brand shine so brightly! I can't wait to work on my next project together.”
"Literally the day I announced my new website launch, my user retention increased and I converted sales just because my site is now user friendly. "
Mirella
