The Game Plan
- We transitioned the entire website to Shopify, creating a more cohesive and professional platform. This move also laid the foundation for stronger SEO efforts, making it easier for her business to be discovered online.
- Her older target audience was frequently getting stuck on the homepage, so we revamped the design to improve usability and drive conversions. We incorporated more shoppable sections with strategically placed product highlights to encourage purchases directly from the homepage. At the same time, we simplified navigation by optimizing the menu structure and adding a "Shop by Category" section, making it as simple as possible for users to find exactly what they needed.
The Results
- To support her goal of increasing email marketing efforts, we added a 20% off pop-up to grow her email subscriber list. Designed with her target audience in mind, the pop-up was placed in the bottom right corner with a prominent X-out button to ensure it didn’t disrupt the user experience or cause visitors to leave the site.
- To help her advertise her local honey stand, we created a dedicated section on the website to raise awareness and drive interest among local customers.
- To boost brand trust and credibility, we integrated trust symbols strategically throughout the website design.
Challenge
- Instead of creating her entire website on Shopify, her prior developer built half her website on Wordpress and the other half on Shopify. This made the user-experience incredibly clunky, disorganized and unprofessional.
- It was not built for her older target audience. Her users did not know how to use a mobile 'hamburger' menu and would get stuck on the homepage. Because of this her users thought she only had four products total since those were the only ones showcased on the homepage.
- She was not getting the sales she desired.
- Customers were not able to leave reviews.
- Didn't communicate what made her business and products so special.
- Wanted to showcase higher quality product images.
The Sweet Bee Company
The Sweet Bee Company sells 100% real, raw honey made in America. They pride themselves in being pure & unfiltered sustainably farmed, & helping save bees. The owners are The Sweet Bee Company treat their bees like family and their honey proves it. They proudly harvest natural wild honey varieties, including Orange Blossom, Gallberry, Summer Wildflower, Winter Wildflower and many more. Scroll down to read more about their AMAZING results.
Services
Custom Shopify Website
See it live
- 300% increase in weekly sales within the first two weeks of launching.
- 39 new email sign-ups within the first three weeks.
- 452% growth in online sales from 2022 to 2023.
- 54% growth in traffic since the initial SEO setup in 2023.
- Shipped products to 28 states, including Alaska.
"HOLY WOW! I am BLOWN away by how incredibly organized and thorough you are on this site. And the communication…. * chefs kiss * … I am so grateful I found you and your company.
The effort you put into this is definitely not unnoticed. THIS is how website building should be done. And I hope you can attract many more future clients so they don’t have to go through what I did."
Kalee
